I talk to a lot of business owners who are super frustrated because they are spending a bunch of money on marketing tactics like SEO or social media but they are not getting many (or any) new customers. 

When this happens the typical response is to do more of the same. So they hire another SEO expert, try TikTok, or hire three new salespeople. But growth is still flat. 

At this point, they get extra frustrated because not only have they wasted a ton of time and money, but they are at a loss as to why none of it worked. 

What I do is help business owners diagnose the root cause of their profitability problems. 

Often I find that the cause of sales struggles is not tactical, but rather due to a lack of differentiation. 

I believe that differentiation drives marketing.

It drives sales. 

It drives your profitability over time.

In fact, differentiation is the engine that drives every aspect of business success.